How Can You Make an Impression on the Community After a Small Business Move?
Small businesses account for 99 percent of all companies found in the United States. Many of these businesses will operate from the same location for many years, but some will have to relocate.
In business, when you are relocating not just your operation but your reputation to a new place, the steps you take after getting settled can be significant. So take a look at some of the ways your small business can make the best impression on locals after moving to a new city.
Take time to get to know the community.
When your business relocates, the new community can be your target customers, so you will want to take the time to get to know them. Do some research, look at websites like City-Data.com to get to know some of the demographics of the new location. Subscribe to the local newspaper and stay on top of local happenings. The more you know, the more you will be equipped to find common ground with new customers.
Host an event that will be attractive to locals.
What event could your small business host that locals would find appreciable? Consider something like a community picnic to raise money for a local youth sports team or even a special savings day at your place of business specifically for seniors, veterans, or another critical group. These kinds of events can attract prospective customers and help you establish a reputation, and allow prospects the opportunity to know your place of business.
Support a worthy local cause.
Most communities have specific needs that need to be addressed through fundraising or private donations. In many cases, small businesses step in to help out with these local charitable causes. Some research suggests that small businesses donate around 6 percent of their annual profits to charity.
If your small company is financially equipped to do so, consider supporting a good cause within the community. Even something as small as supporting the local library, food bank, or shelter can start getting your name out there. Of course, if your revenue is good for the year, whatever you donate may be tax-deductible, but the money given to the community can make a good impression as well.
Make use of local advertising avenues.
While digital marketing is essential, local advertising can be critical for small businesses after relocating to a new place. Local newspapers, television stations, and radio stations are the avenues where many locals will get their information about new local businesses.
Before you even start moving, consider paying for ads in the community where you intend to move. Then, by the time you do get relocated and settled, the locals will already be a bit familiar with the business name, where you are located, and what you have to offer.
Make your small business move seamless with professional help.
Any time you are faced with the transition to a new city as a business owner, you could have a lot on your plate. First, be sure the relocation itself is the easy part by reaching out to a moving company specializing in business relocation. Contact us today to get a free quote for your upcoming business move.